Ever Real Estate Investor that does Real Estate Marketing via direct mail knows that the list is the most important thing in your campaign. Pick the wrong list and your whole mailing will suffer. You may have written a masterful sales letter, but put in the wrong hands, it's just trash.
    When I prepare a mail campaign I don't buy my list...
What? You say.
Thanks right, I don't buy my list. I have bird dogs find the list for me. This is the single thing in your campaign that could sky rocket your success with direct mail.

    It'll be more work, but I can assure you, this is the hottest list around right now. There is no list hotter than vacant houses. Period. A house that is vacant and hopefully rundown is what you are looking for in this business.

Here is how I do it.
1. I run an ad on Craigslist for bird dogs.
2. I give them a short form to fill out with all the info I need.
3. I mail Yellow Letters all the leads I get from my bird dogs.
4. If I get letters back in the mail, I forward those to my skip tracer how WILL find them.

That's it. if you are looking for an edge or new Real Estate Marketing Ideas, give this a try.

To your success,